2025
Bonjour Québec
An immersive event experience designed to reignite French interest in Québec by presenting the province as a place of opportunity, discovery and new beginnings.
Art Direction
Brand Experience
Event Design
The Challenge
How can we reignite French interest in Québec and inspire a new generation to build their future there ?
Reframing Québec as a Land of Opportunity
With Québec becoming less attractive to French audiences, the challenge was to renew interest in the province and change the way it is perceived. Rather than presenting Québec simply as a travel destination, the project aimed to highlight its professional opportunities, lifestyle and culture, encouraging young French people to imagine building a new chapter of their lives there.
Brand Identity
Transforming “A Land of Opportunity” into a visual identity built around exploration and new beginnings.
The creative direction builds on the Bonjour Québec universe to create a distinctive identity for the event. Blue tones, expressive typography and a continuous graphic line evoke movement, travel and connection, while the message “Québec: A Land of Opportunity” becomes the central idea connecting the entire experience.
Communication
Creating desire before the journey even begins.
The identity was extended into a multi-channel campaign designed to capture attention and generate interest around the event. Social media content, outdoor advertising and promotional materials introduce Québec as a destination offering more than travel a place where new professional and personal opportunities can begin.
Immersive Experience
Giving visitors a taste of Québec before they even leave France.
The event was imagined as a symbolic journey from France to Québec. Instead of simply communicating information, the experience allows visitors to progressively immerse themselves in the destination.
From the boarding area to aircraft-inspired spaces and immersive environments, each stage brings visitors closer to Québec. Landscapes, culture, lifestyle and opportunities are revealed throughout the journey, transforming the event into a first emotional connection with the province.
More Works
(GQ® — 02)
©2026
2025
Bonjour Québec
An immersive event experience designed to reignite French interest in Québec by presenting the province as a place of opportunity, discovery and new beginnings.
Art Direction
Brand Experience
Event Design
The Challenge
How can we reignite French interest in Québec and inspire a new generation to build their future there ?
Reframing Québec as a Land of Opportunity
With Québec becoming less attractive to French audiences, the challenge was to renew interest in the province and change the way it is perceived. Rather than presenting Québec simply as a travel destination, the project aimed to highlight its professional opportunities, lifestyle and culture, encouraging young French people to imagine building a new chapter of their lives there.
Brand Identity
Transforming “A Land of Opportunity” into a visual identity built around exploration and new beginnings.
The creative direction builds on the Bonjour Québec universe to create a distinctive identity for the event. Blue tones, expressive typography and a continuous graphic line evoke movement, travel and connection, while the message “Québec: A Land of Opportunity” becomes the central idea connecting the entire experience.
Communication
Creating desire before the journey even begins.
The identity was extended into a multi-channel campaign designed to capture attention and generate interest around the event. Social media content, outdoor advertising and promotional materials introduce Québec as a destination offering more than travel a place where new professional and personal opportunities can begin.
Immersive Experience
Giving visitors a taste of Québec before they even leave France.
The event was imagined as a symbolic journey from France to Québec. Instead of simply communicating information, the experience allows visitors to progressively immerse themselves in the destination.
From the boarding area to aircraft-inspired spaces and immersive environments, each stage brings visitors closer to Québec. Landscapes, culture, lifestyle and opportunities are revealed throughout the journey, transforming the event into a first emotional connection with the province.
More Works
(GQ® — 02)
©2026
2025
Bonjour Québec
An immersive event experience designed to reignite French interest in Québec by presenting the province as a place of opportunity, discovery and new beginnings.
Art Direction
Brand Experience
Event Design
The Challenge
How can we reignite French interest in Québec and inspire a new generation to build their future there ?
Reframing Québec as a Land of Opportunity
With Québec becoming less attractive to French audiences, the challenge was to renew interest in the province and change the way it is perceived. Rather than presenting Québec simply as a travel destination, the project aimed to highlight its professional opportunities, lifestyle and culture, encouraging young French people to imagine building a new chapter of their lives there.
Brand Identity
Transforming “A Land of Opportunity” into a visual identity built around exploration and new beginnings.
The creative direction builds on the Bonjour Québec universe to create a distinctive identity for the event. Blue tones, expressive typography and a continuous graphic line evoke movement, travel and connection, while the message “Québec: A Land of Opportunity” becomes the central idea connecting the entire experience.
Communication
Creating desire before the journey even begins.
The identity was extended into a multi-channel campaign designed to capture attention and generate interest around the event. Social media content, outdoor advertising and promotional materials introduce Québec as a destination offering more than travel a place where new professional and personal opportunities can begin.
Immersive Experience
Giving visitors a taste of Québec before they even leave France.
The event was imagined as a symbolic journey from France to Québec. Instead of simply communicating information, the experience allows visitors to progressively immerse themselves in the destination.
From the boarding area to aircraft-inspired spaces and immersive environments, each stage brings visitors closer to Québec. Landscapes, culture, lifestyle and opportunities are revealed throughout the journey, transforming the event into a first emotional connection with the province.
More Works
©2026