2024
Omega x Alpine
Where precision meets performance. A conceptual experience connecting the worlds of fine watchmaking and Formula 1.
Art Direction
Product Design
Brand Experience
The Concept
A conceptual collaboration between OMEGA and Alpine, bringing together the precision of fine watchmaking and the intensity of Formula 1 through a bold and immersive brand experience.
Collaboration Identity
To bring the collaboration to life, I created a dedicated OMEGA × Alpine signature, combining both brands into a single visual system. The objective was to preserve their individual identities while creating a strong and recognizable symbol for the partnership.
The Design
A timepiece imagined as the physical expression of the OMEGA × Alpine collaboration.
The design brings Alpine’s racing identity into OMEGA’s watchmaking universe through a distinctive blue palette, motorsport-inspired details and a limited-edition approach. The objective was to create a piece that feels exclusive while remaining coherent with both brands.
The Experience
Extending the collaboration beyond the watch itself, I imagined an exclusive experience inspired by the codes of automotive ownership.
The watch is presented inside a dedicated collector’s box, unlocked using an Alpine-inspired car key. This interaction creates a symbolic connection between motorsport and watchmaking, turning the unboxing into a memorable part of the experience. The concept extends into a dedicated in-store display, creating a consistent journey from discovery to product reveal.
Final Outcome
From concept to physical execution, the OMEGA × Alpine collaboration comes together as one cohesive visual experience.
The project extends across the limited-edition watch, collector’s packaging, interactive key experience, retail activation and racing helmet. Each touchpoint was developed within the same visual direction, creating a consistent connection between OMEGA’s precision and Alpine’s motorsport identity.
More Works
(GQ® — 02)
©2026
2024
Omega x Alpine
Where precision meets performance. A conceptual experience connecting the worlds of fine watchmaking and Formula 1.
Art Direction
Product Design
Brand Experience
The Concept
A conceptual collaboration between OMEGA and Alpine, bringing together the precision of fine watchmaking and the intensity of Formula 1 through a bold and immersive brand experience.
Collaboration Identity
To bring the collaboration to life, I created a dedicated OMEGA × Alpine signature, combining both brands into a single visual system. The objective was to preserve their individual identities while creating a strong and recognizable symbol for the partnership.
The Design
A timepiece imagined as the physical expression of the OMEGA × Alpine collaboration.
The design brings Alpine’s racing identity into OMEGA’s watchmaking universe through a distinctive blue palette, motorsport-inspired details and a limited-edition approach. The objective was to create a piece that feels exclusive while remaining coherent with both brands.
The Experience
Extending the collaboration beyond the watch itself, I imagined an exclusive experience inspired by the codes of automotive ownership.
The watch is presented inside a dedicated collector’s box, unlocked using an Alpine-inspired car key. This interaction creates a symbolic connection between motorsport and watchmaking, turning the unboxing into a memorable part of the experience. The concept extends into a dedicated in-store display, creating a consistent journey from discovery to product reveal.
Final Outcome
From concept to physical execution, the OMEGA × Alpine collaboration comes together as one cohesive visual experience.
The project extends across the limited-edition watch, collector’s packaging, interactive key experience, retail activation and racing helmet. Each touchpoint was developed within the same visual direction, creating a consistent connection between OMEGA’s precision and Alpine’s motorsport identity.
More Works
(GQ® — 02)
©2026
2024
Omega x Alpine
Where precision meets performance. A conceptual experience connecting the worlds of fine watchmaking and Formula 1.
Art Direction
Product Design
Brand Experience
The Concept
A conceptual collaboration between OMEGA and Alpine, bringing together the precision of fine watchmaking and the intensity of Formula 1 through a bold and immersive brand experience.
Collaboration Identity
To bring the collaboration to life, I created a dedicated OMEGA × Alpine signature, combining both brands into a single visual system. The objective was to preserve their individual identities while creating a strong and recognizable symbol for the partnership.
The Design
A timepiece imagined as the physical expression of the OMEGA × Alpine collaboration.
The design brings Alpine’s racing identity into OMEGA’s watchmaking universe through a distinctive blue palette, motorsport-inspired details and a limited-edition approach. The objective was to create a piece that feels exclusive while remaining coherent with both brands.
The Experience
Extending the collaboration beyond the watch itself, I imagined an exclusive experience inspired by the codes of automotive ownership.
The watch is presented inside a dedicated collector’s box, unlocked using an Alpine-inspired car key. This interaction creates a symbolic connection between motorsport and watchmaking, turning the unboxing into a memorable part of the experience. The concept extends into a dedicated in-store display, creating a consistent journey from discovery to product reveal.
Final Outcome
From concept to physical execution, the OMEGA × Alpine collaboration comes together as one cohesive visual experience.
The project extends across the limited-edition watch, collector’s packaging, interactive key experience, retail activation and racing helmet. Each touchpoint was developed within the same visual direction, creating a consistent connection between OMEGA’s precision and Alpine’s motorsport identity.
More Works
©2026