2024
Red Bull 3D Campaign
A student project created with Adobe Substance 3D, turning an iconic Red Bull can into a four-visual advertising campaign.
3D Design
Art Direction
Advertising
Product Modeling
Building the product first, before bringing the campaign to life.
Recreating an iconic product from the ground up.
The first step was to recreate the Red Bull can in 3D, focusing on its proportions, materials and recognizable visual details. The objective was to build a realistic product that could become the central element of the campaign.
Visual Concept
Turning water into the iconic Red Bull symbol.
The campaign concept was built around dynamic water splashes surrounding the can. The fluid shapes gradually transform into bulls, creating a direct visual connection with the brand while bringing energy and movement to each composition.
Final Rendering
From a 3D experiment to a four-poster campaign.
The final stage focused on lighting, materials, color and composition to achieve a realistic and cinematic result. The four renders were then developed as a cohesive advertising series, combining product visualization with a bold and energetic campaign aesthetic.
More Works
(GQ® — 02)
©2026
2024
Red Bull 3D Campaign
A student project created with Adobe Substance 3D, turning an iconic Red Bull can into a four-visual advertising campaign.
3D Design
Art Direction
Advertising
Product Modeling
Building the product first, before bringing the campaign to life.
Recreating an iconic product from the ground up.
The first step was to recreate the Red Bull can in 3D, focusing on its proportions, materials and recognizable visual details. The objective was to build a realistic product that could become the central element of the campaign.
Visual Concept
Turning water into the iconic Red Bull symbol.
The campaign concept was built around dynamic water splashes surrounding the can. The fluid shapes gradually transform into bulls, creating a direct visual connection with the brand while bringing energy and movement to each composition.
Final Rendering
From a 3D experiment to a four-poster campaign.
The final stage focused on lighting, materials, color and composition to achieve a realistic and cinematic result. The four renders were then developed as a cohesive advertising series, combining product visualization with a bold and energetic campaign aesthetic.
More Works
(GQ® — 02)
©2026
2024
Red Bull 3D Campaign
A student project created with Adobe Substance 3D, turning an iconic Red Bull can into a four-visual advertising campaign.
3D Design
Art Direction
Advertising
Product Modeling
Building the product first, before bringing the campaign to life.
Recreating an iconic product from the ground up.
The first step was to recreate the Red Bull can in 3D, focusing on its proportions, materials and recognizable visual details. The objective was to build a realistic product that could become the central element of the campaign.
Visual Concept
Turning water into the iconic Red Bull symbol.
The campaign concept was built around dynamic water splashes surrounding the can. The fluid shapes gradually transform into bulls, creating a direct visual connection with the brand while bringing energy and movement to each composition.
Final Rendering
From a 3D experiment to a four-poster campaign.
The final stage focused on lighting, materials, color and composition to achieve a realistic and cinematic result. The four renders were then developed as a cohesive advertising series, combining product visualization with a bold and energetic campaign aesthetic.
More Works
©2026