2025
Halize Ai
A complete rebranding concept for Mistral AI’s conversational assistant, transforming “Le Chat” into Halizé a more distinctive, intuitive and internationally oriented AI brand.
Art Direction
Brand Identity
AI Experience
The Challenge
How can a French AI assistant build a distinctive identity in a market dominated by global technology leaders?
Defining a New Positioning
Le Chat needed an identity capable of moving beyond its friendly but highly local positioning. The challenge was to create a more universal and contemporary brand while preserving its French roots and making the product feel credible, innovative and accessible to both professionals and everyday users.
Brand Identity
From Le Chat to Halizé an identity inspired by fluidity and movement.
Inspired by the Alizé wind, Halizé represents fluidity, consistency and controlled performance. The new identity combines a distinctive “H” symbol with a blue gradient and a modern visual language designed to express innovation, reliability and accessibility.
Digital Experience
Bringing the identity to life through an intuitive AI experience.
The new brand was extended into a complete chatbot interface, combining a dark immersive environment, gradients and glassmorphism with a clearer user experience. New interactions were explored through organized conversations, sources, @mentions, visual statistics and image generation.
Brand Experience
Building a cohesive ecosystem beyond the interface.
Halizé was developed as a complete brand experience, extending from the digital product to communication and campaign assets. “Un nouveau souffle sur l’IA” brings the concept together through a recognizable visual language designed for digital, social and physical touchpoints.
More Works
(GQ® — 02)
©2026
2025
Halize Ai
A complete rebranding concept for Mistral AI’s conversational assistant, transforming “Le Chat” into Halizé a more distinctive, intuitive and internationally oriented AI brand.
Art Direction
Brand Identity
AI Experience
The Challenge
How can a French AI assistant build a distinctive identity in a market dominated by global technology leaders?
Defining a New Positioning
Le Chat needed an identity capable of moving beyond its friendly but highly local positioning. The challenge was to create a more universal and contemporary brand while preserving its French roots and making the product feel credible, innovative and accessible to both professionals and everyday users.
Brand Identity
From Le Chat to Halizé an identity inspired by fluidity and movement.
Inspired by the Alizé wind, Halizé represents fluidity, consistency and controlled performance. The new identity combines a distinctive “H” symbol with a blue gradient and a modern visual language designed to express innovation, reliability and accessibility.
Digital Experience
Bringing the identity to life through an intuitive AI experience.
The new brand was extended into a complete chatbot interface, combining a dark immersive environment, gradients and glassmorphism with a clearer user experience. New interactions were explored through organized conversations, sources, @mentions, visual statistics and image generation.
Brand Experience
Building a cohesive ecosystem beyond the interface.
Halizé was developed as a complete brand experience, extending from the digital product to communication and campaign assets. “Un nouveau souffle sur l’IA” brings the concept together through a recognizable visual language designed for digital, social and physical touchpoints.
More Works
(GQ® — 02)
©2026
2025
Halize Ai
A complete rebranding concept for Mistral AI’s conversational assistant, transforming “Le Chat” into Halizé a more distinctive, intuitive and internationally oriented AI brand.
Art Direction
Brand Identity
AI Experience
The Challenge
How can a French AI assistant build a distinctive identity in a market dominated by global technology leaders?
Defining a New Positioning
Le Chat needed an identity capable of moving beyond its friendly but highly local positioning. The challenge was to create a more universal and contemporary brand while preserving its French roots and making the product feel credible, innovative and accessible to both professionals and everyday users.
Brand Identity
From Le Chat to Halizé an identity inspired by fluidity and movement.
Inspired by the Alizé wind, Halizé represents fluidity, consistency and controlled performance. The new identity combines a distinctive “H” symbol with a blue gradient and a modern visual language designed to express innovation, reliability and accessibility.
Digital Experience
Bringing the identity to life through an intuitive AI experience.
The new brand was extended into a complete chatbot interface, combining a dark immersive environment, gradients and glassmorphism with a clearer user experience. New interactions were explored through organized conversations, sources, @mentions, visual statistics and image generation.
Brand Experience
Building a cohesive ecosystem beyond the interface.
Halizé was developed as a complete brand experience, extending from the digital product to communication and campaign assets. “Un nouveau souffle sur l’IA” brings the concept together through a recognizable visual language designed for digital, social and physical touchpoints.
More Works
©2026